Be postpartum prepared

When you bring home a baby, you bring home a mom too. Introducing Frida Mom.

Shop Now

Boogers, Butts
& Beyond

Parenting essentials for the moments you won't be sharing on the 'gram.

Shop Now

The one-stop shop for labor and postpartum recovery must-haves. No hospital thievery required.

Meet your vag squad

The one-stop shop for labor and postpartum recovery must-haves. No hospital thievery required.

Having a baby can be a real pain in the vagina. Trust us, we know.

The OG Fuss-busters- started with some snot sucking, now we here.

The OG Fuss-busters- started with some snot sucking, now we here.

[WTF] What’s the fuss?

Need to see it to believe it? We got u, fam.

Watch Now

Meet Our Newest Additions

These new kids on the block are ready to kick fusses to the curb.

Stay in the Know with Frida News

Sign Up for Emails

For the latest
in fuss busting

Follow @fridababy

For what to
really expect

Follow @fridamom

INSTA REAL TALK

Delivering a healthy dose of parenting reality to your feed.